Charity & Nonprofit Coaching

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Of all the jobs, in all the towns, in all the world, you’ve walked into a charity or nonprofit.


How come?  Is it the biscuits?  Hey, don’t be embarrassed, the biscuits can be pretty good.  Do you enjoy working long hours?  Fancy yourself as a magician or champion plate-spinner?  Did you have a little too much life in your work-life balance?  Do you get a kick out of trying to do everything with nothing?

Or maybe it’s something else?

You’re someone who gives a sh*t.  You’re driven by making a difference, not by making a million.  You’re on a mission to make the world a better place, to change lives.  It matters to you that your work matters to others.  Am I getting warmer?

I get it.  I’m all about making a positive impact.

I’ve been leading and developing charities and nonprofits for twenty-five years.  I’m on a mission to create a ripple effect by coaching you to develop the methods and mindset to maximise impact, both in your own life and in the lives of others.

People like Maddy, who’s not a fan of Maltesers (my favourites!) and Edd, who once had tea with the Queen.

Coaching with Steve is transformational!  It gave me the space to reflect, problem-solve and become confident in my ability to lead the charity.  Our sessions were productive, thought-provoking and inspiring.

Being an experienced VCSE sector leader, Steve intuitively knows the challenges faced by charity CEOs and helps them to reflect and see the significant impact they make.

Steve coaches with care, kindness and humour and role models positive behaviours.  He unlocks the potential in those he coaches leading to immediate results but also long-term change for individuals and, in turn, organisations.

Maddy Sutcliffe

CEO, NOVA Wakefield & District

If any of my contacts within the charity sector are thinking about coaching for themselves or for their teams, then I can not recommend Steve Allman highly enough.

His knowledge of our sector and the challenges its leaders face is second to none but his style, approach, skills, insight and personality create a really powerful environment that challenges and supports in absolute equal measure.

I really value the time I get to spend with him and I know that I’m a better leader and person for it.

Edd Terrey

Director of Operations & Deputy CEO, Heart of England Mencap

People who do good don’t always feel good.

• Your work is usually closely aligned with your values, so you can stop working, but you can’t stop caring.

• You think everything should serve a higher purpose, so why waste time on that walk when you can send an email which might just save the world? 

• You’ve got hopes and dreams of your own and you’ll get around to them one day, just as soon as you’re done helping everyone else fulfil theirs.  

• You love helping people, so you find it hard to say no.  You take on too much and end up stressed, tired and burned out.

• You’re always fire-fighting.  You can’t see the wood for the trees.  There are lots of trees – and they’re all on fire. 

• You got into this job to change the world but some days you’re so busy you barely have time to change your pants!

Thinking good is the key to doing good and feeling good.

Changing your thoughts changes your behaviour.  Changing your behaviour changes your actions.  Changing your actions changes your outcomes.  Voila!  Sounds simple, eh?  Don’t worry, coaching can help.

We meet, we talk, we reflect, we learn, we plan.  Sometimes we cry, mostly we laugh, but we keep you moving forwards.

I hold British Psychological Society approved certificates in coaching, stress management, performance coaching, problem-focussed coaching and coaching psychology.

My approach is based on our understanding of how our brains work.  Good conversations, deep listening, challenging questions and some tools and techniques, if that’s your thing – with a side-serving of my own experience leading and developing charities for over twenty-five years.

It seems to be a winning combination.  My clients say coaching’s helped them in so many ways.  Gavin’s gone all Frank Sinatra and says it’s helped him lead “his way”.  Dee says she can’t recommend me highly enough.  Aww, you guys.

Coaching with Steve has helped to restore my confidence following a challenging few months in a previous role and develop my leadership skills and style as I transition into being a first-time charity Chief Executive.

Steve has provided the perfect balance of insightful and honest critical reflection and supportive encouragement.  Our sessions have enabled me to feel more self-assured in leading ‘my way’.

Steve’s input has enabled me to learn more about myself as a person, and as a leader, at a crucial time in my career, to grow from his wisdom and guidance and feel better prepared for the challenges that I’m likely to face in my role as a charity CEO.

Gavin Stone

Chief Executive, 4YP

Steve combines real insightfulness and warmth with the rare ability to show you where (and help you plan how) you need to develop.

This highly thoughtful and skilled approach and his real depth of understanding of the role of the charity CEO (and great use of humour!) means coaching with him is the right balance of action orientated, reflective and supportive.

I worked with Steve in my first year as a new CEO and found his support, insight and challenge an absolute lifeline in navigating the complexities of small charity leadership, in particular leading for change. Cannot recommend him highly enough!

Dee Fraser

CEO, Iriss

Getting started is easy

If you’re ready to get started, or your want to find out more, pop a free 25 minute call on my calendar via the link below.  

We won’t do any coaching during this call.  It’s a chance for us to have a chat about your goals and challenges and answer any questions.


Popular Coaching Packages

I’m flexible, but these tend to be the most popular starting packages.



• 6x 60 minutes (Zoom).

• Unlimited support via email.

• No risk, cancel any time, remaining sessions refunded.

• Pay now, request an invoice or pay monthly (self-funding only).


• 12x 60 minutes (Zoom).

• Unlimited support via email.

• No risk, cancel any time, remaining sessions refunded.

• Pay now, request an invoice or pay monthly (self-funding only).


• 4x 60 minutes (fortnightly), then 10x 90 minutes (monthly) via Zoom.

• Unlimited support via email.

• No risk, cancel any time, remaining sessions refunded.

• Pay now, request an invoice or pay monthly (self-funding only).

Steve tells you what you need to hear, even if it's not always what you want to hear!  He's supported me through some major changes at work and increased my confidence in my own abilities as a leader.

Tara Spence

CEO, Home-Start in Suffolk

My goals are becoming achievable. My reality is less foggy. The options are clearer and my will to work towards my dream of ultimate career fulfilment has been invigorated!

Louise White

Programme & Commissioning Manager, Walsall Council